Festivalul Vinului Moldovenesc
Moldovian Wine Festival – Our Wine is conquering the world
Project Name : Moldovian Wine Festival
Client: The National Office of Vine and Wine (ONVV), Republic of Moldova
Our Role – Public Relations, influencer marketing
Wine of Moldova is the national brand of the Republic of Moldova, underlining the crucial role of its wine sector. We needed high-impact, emotionally resonant activations that mobilize stakeholders and turn audiences into advocates, while optimizing every resource. Instead of speaking in the language of varietals, medals and fermentation, we spoke in emotion. We told stories of Moldovan hills and family estates, of hands that harvest and voices that sing. Wine ceased to be just a liquid in a glass; it became a memory waiting to happen.
The festival was never a simple tasting. It became an open invitation to explore, for casual consumers seeking delight, for journalists and creators seeking relevance, for HoReCa professionals seeking collaboration, and for Moldovan expats seeking home.
Rather than pushing messages outward, we empowered others to amplify them. Gastro influencers, sommeliers, cultural communities — all became ambassadors. Not a monologue, but a chorus.
From the moment we announced the festival in media and launched the online campaign, the strategy was to ignite buzz early and deeply.
We requested top-tier wines from + 20 participating wineries, asking them to send their most awarded bottles. With these, we curated a bespoke influencer discovery box: two distinct Moldovan wines, each paired with a personalized story card — more than a delivery, an invitation into the soul of Moldovan wine. Over 50 influencers across gastronomy, lifestyle, Moldovan expat communities, and professional sommeliers received these boxes. Alongside the wines, each influencer received a digital tasting pass, which they shared with followers, teasing the festival experience and incentivizing presale purchases. More than half of the influencers attended the festival , many bringing their communities with them. They became micro-ambassadors, converting virtual anticipation into real attendance.
Results (si aici sa avem in dreapta infograficul atasat)
- Digital total estimated reach: ~ 6 million
- 332 media pickups across print, online and broadcast outlets
- 221 social media posts & stories, +273.000 engagements
- Attendance: +44,000 (vs.40.000 in 2024)
- Bottles tasted: +11,000 bottles (wineries had to bring additional stock on day two)
- Glasses served: ~25,000 wine servings vs 13.000 in 2024
- Conversion via digital tasting pass: +3000 passes out of which 25% sold in presale.
- 👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻 from everyone attending it
